"Wake It Up!" is a 60-second commercial spot that establishes Heinz Jalapeño Ketchup as the go-to breakfast condiment by showing a series of scenarios in which the ketchup “wakes up” their morning routine. The Heinz creative brief called to focus on breakfast as the primary application for their jalapeño ketchup, and to target a Gen Z audience. We tailored a unique visual style to captivate a Gen Z audience through dynamic shot design, editing techniques, and production design, whilst building a universal narrative that speaks to a range of demographics. This advertisement was created for submission to the Young Ones One Show Awards, earning a Merit Award in the competition.