“Futhark”

senior fashion collection film (2025)

Role: Director, Producer

Futhark, a fashion collection by Ella Augustsson, explores the cyclical relationship between man and nature through a deep study of five traditional Swedish communities: the Farmer, the Sami Reindeer the Herder, the Fisherman, the Industrial Worker, and the Miner. The fashion collection is inspired by Augustsson's own upbringing in Sweden as she delves into the rich history of Sweden, using workwear-inspired garments to reflect the communities that formed the country's cultural identity. This fashion film reflects this very study, as our five heroes are brought to life fully embodied, surrounded by the nature they give and take from.

Designer: Ella Augustsson

DP: Max Fallenius

Art Directors/Project Managers: Alex Baracaldo & Rylee Cambria

Editor: Skylar Cole

Colorist: Annie Cater