“Inner Peace” explores the warm, alluring notes of Sel D’Ambre by Balmain Beauty through rhythmic dance and a journey of self discovery. We open on a woman in a desert temple, frantically dancing to a lively beat. As she progresses through the temple, she begins to take control of her movement, anticipating every next beat, before walking out to a balcony over a gorgeous desert view. She looks out on the seemingly endless hills of sand, hopeful and confident, reaching a point of inner peace.

This advertisement was shot on the SCAD XR Volume stage, the only university-owned LED volume stage in the country, and was made with guidance from the creative team at Balmain Beauty. This production was not commissioned by the brand and is purely conceptual.